Yesterday I announed a new package for OC.UFMMembersLookup package with Umbraco Flavored Markdown and today I've released another UFM package and this time for fallback values. This used to be possible with Angular in older versions of Umbraco but now it's possible with this new package.
For for list of features check out Github
But in short - you can now add a value to a label and if that value is empty or blank, fall back to another property on the same page. You can chain these properties too and also string HTML, truncate the output to a set number of characters and much more.